One of the best ways to convert a visitor to your site into a customer is with the use of video. With video your prospect can see and hear what you want to show them in a meaningful way.
This video created for the Venice Street Art Tour could be called either an introductory video or an explainer video. In it, the guide, Daniel Wood, speaks a narrative about the tour while we cut in to actual footage of the tour in progress. It shows the prospect what they will experience in the tour while the narrative explains how in-depth the tour actually is.
How we structure explainer or intro videos is unique to each video we shoot. Part of the process is to gain enough knowledge about what our client wants to communicate to structure the video to tell that story in a captivating way.