Video content marketing is one of the most effective forms of marketing there is. We’ve also learned that people love to see behind the scenes video… particularly in the fashion industry.
Adolfo thought it would be a great concept to create a video showing how one of his gowns moved from the concept to being on the model walking down the runway. In the production of this video we shot with fashion designer Adolfo Sanchez in his design studio in the Los Angeles Fashion District on a couple of occasions to document the amount of hand stitching and detail work that went into the gown and tell the story of how the concept for it evolved.
Then we worked with him again on to video tape his new collection of the fashion runway during Los Angeles Fashion Week SS20 at the Petersen Automotive Museum. This video will be published in Totally-LA.com shortly. It takes people behind the scenes in a fascinating industry and add a touch of “reality” to the designer behind the fashion designs. Be sure to also see our video of the full runway show during Los Angeles Fashion Week.